LIANE ATELIER is a Barcelona-based brand creating beautiful, considered linen pieces for everyday use. Linen sits at the heart of the brand — valued for its natural character, durability, breathability, and ability to become more beautiful with time. The ambition was to build a brand that could make this inherently simple material feel contemporary, desirable, and relevant to modern everyday life.
We worked with the client from the foundations up, shaping the brand strategy and identity around the material itself. The visual language needed to feel natural without becoming rustic, refined without becoming overly luxurious, and contemporary without following seasonal fashion codes. Typography, colour, composition, and graphic language were developed to give LIANE ATELIER a distinctive presence while keeping the focus where it belongs: on the linen, the objects, and the people using them.
Together with the client, we developed the art and creative direction to establish a visual world around everyday linen. Natural textures, soft light, generous space, and understated compositions became recurring elements across the brand. The same approach carried into the e-commerce experience, where we designed the website to feel less like a conventional online shop and more like an extension of the brand — giving products, materials, and stories equal space within the experience.
The brand was also given an editorial dimension through a dedicated publication exploring the ideas behind LIANE ATELIER. Rather than simply presenting another collection, the editorial creates space to talk about linen, everyday rituals, natural materials, thoughtful consumption, and the beauty of living with well-made things. It gives the brand a voice beyond commerce and creates a deeper context for the products themselves.
The result is a complete brand world built around one material and a simple ambition: to make everyday linen feel beautiful enough to keep, use, and live with. From strategy and identity to art direction, e-commerce, and editorial design, every part of LIANE ATELIER was designed to work together — creating a brand that feels natural, contemporary, and quietly distinctive.
