Vega Plant Kitchen® is a modern plant-based café in Barcelona’s Eixample district, bringing together good food, conscious living, and a creative community. Built around a strong green philosophy, the café offers an entirely vegetarian and vegan menu in a relaxed, contemporary setting.

We developed the brand strategy and visual identity, starting with a distinctive hand-lettered logo in several variations. The visual language combines expressive typography with a bold, recognizable aesthetic that reflects the café’s personality and its commitment to plant-based living.

The idea was to create a brand that feels as fresh and unconventional as the food it serves. A place for Barcelona’s young creatives, urban explorers, and anyone who appreciates good design as much as good food.

From menus and business cards to T-shirts and printed collateral, we brought the identity to life across every touchpoint. The result is a cohesive brand built to stand out, connect with its community, and feel right at home in Barcelona.